Casino software is very important when it comes to the online gambling industry. In fact, these providers are often thought of as the backbone of all operations. They are the ones that develop the platforms and games that we all love to play. Their creativity is what continues to make this industry grow. No matter what online company you choose to play at, the software that is being used is what is going to determine the quality of your gameplay and the number of games you have to choose from. Knowing what provider is the best is a massive step forward in choosing where you want to play. The online casino platform/software usually is a complete solution for managing any gaming business across multiple channels and products. Features include player account management, payment processing, bonusing, loyalty programs, fraud and risk prevention, game management that includes a recommendation engine, and powerful analytics. The online casino platform/software enables easy seamless integration’s with various game and betting providers and features a common player wallet. That way all player activity and money is kept in one place – no matter what product they choose to play. The complete platform usually is modularly built and can be deployed individually. Player acquisition and retention functionality is packaged into core functions that offers channel and gaming platform, independent player personalization, loyalty awards and bonusing features. In this section we will provide the most popular online casino software options.